Artist: Hoxxoh, Photo: by Edel Mohr

Jay Hoff

About Jay Hoff

Based out of: St. Petersburg
Shining bright in the Grand Central District, St. Petersburg artist Jay Hoff will work with LGBTQ+ youth to produce a community mural. As we celebrate COME OUT ST PETE in October, Jay and his team will create a large-scale mural that celebrates diversity in our community. Jay’s fine art is created using LEGO® toy building bricks, and the community mural will be inspired by this fun medium.
Tucked in a quiet parking lot at 2437 Central Avenue, is a bright celebration of color, identity. . . and Legos.

St. Petersburg’s Jay Hoff uses Lego bricks as his artistic medium, to create imaginative artwork and surprisingly realistic portraits. On his first mural, he translated the idea of Lego bricks into real bricks on a wall, 12 feet high and 50 feet wide.

Pride and Love is designed as a positive image of LGBTQ+ identity, with a giant, bright red heart at center stage – framed by hands stretching as high as the wall, hands in every color of the Pride and Trans flag.

The images are jagged, as if they’re built from squared-off Lego bricks – Legos the size and shape of the real bricks that the wall is made of. Jay even used a stencil to paint the official Lego logo on each brick, so it looks as if the wall is really made of Legos.

The mural faces West, onto a narrow parking lot between storefronts on the North side of Central Avenue. The background is white. A wide red heart outlined in white floats in the center of the wall. Jay wanted it to be the perfect setting for people to pose proudly, for photos.

The heart is set over a row of tall, bright-colored hands stretching as high as the wall, with fingers reaching past it.

A giant gold hand on the left and a richly green hand on the right cradle the heart, and are partly covered up by it. The gold hand is reaching down, and accented with scattered squares of pale pink. The green hand is reaching up, the edges are accented in pale blue.

Beside the gold hand on the left is an orange hand outlined in gold, that’s reaching up. And up against the left edge of the mural is half of a red hand reaching down, accented in squares of pink and orange. A grey breaker box and an electrical box and conduit stretching toward an overhead light, are held between the red hand’s thumb and forefinger.

On the right side of the mural, beside the green hand that holds the heart, a rich blue hand is reaching down and accented with squares of light blue. A horizontal window of glass bricks cuts across the palm.

And on the right edge of the mural, half of a rich purple hand accented with squares of pink stretches up, sheltered by the branches of a small oak tree.

The purple hand – and the mural – stops at a narrow concrete strip at the front of the building. At the bottom of the grey concrete is stenciled lettering in black capital letters, that reads –

Pride and Love
by Jay Hoff
and Chad Mize
and the initials of 27 gay, transgender and non-binary teens
from Metro Inclusive Health, who helped paint this mural.

Muralist Chad Mize, whose murals and design work are seen throughout St. Pete’s downtown, assisted Jay Hoff with his first mural. The team got this mural done before SHINE’s official start, so the artwork could be part of the Come Out St. Pete celebration – a perfect and positive photo opportunity.

Even in the morning shade, before the sunlight hits it, this mural is a happy surprise for anyone who takes a break from busy Central Avenue. It’s playful, bright and glows with color – and the hands and the red heart open to welcome anyone who visits.

Title: Pride & Love

Address: 2437 Central Ave.

Installation Date: 2019

Andrea Wan2023

Artist Jones2023

Bryan Beyung2023

Bunnie Reiss2023

Chris Dyer2023

Dave Bonzai2023


Hannah Eddy2023


Loretta Lizzio2023

Max Sansing2023

Michael Vasquez2023

Rhys Meatyard2023

Sarah Sheppard2023

Greater Public Studio2023

The Happy Mural Project2023

Chenlin Cai2023

James Bullough2022


Ben Johnston2022


Marina Capdevila2022


Reginald O'Neal 2022

Van Der Luc2022

Jeff Williams2022

Dream Weaver2022

Sydney Prusso2022

Ashley Cantero2022

Egypt Hagan2022



Nneka Jones2022

Amy Ilic-Volpe2022

Jason Harvin2022

Vitale Bros2022

Chad Mize2022

The Happy Mural Project2022

Greg Mike2021

Mwanel Pierre-Louis2021

Jenipher Chandley2021

Case Maclaim2021

Jared Wright2021

Bakpak Durden2021

Nicole Salgar2021

Ricky Watts2021


Woes Martin2021

Jason Harvin2021

Miss Crit2021

Michael Fatutoa2021

Emily Ding2021

Reid Jenkins2021

Aurailieus Artist2021


Leo Gomez2021

Ya La'Ford2021


Chad Mize 2021

Brain Storm2020

Brian Butler2020

Lili Yuan2020

Happy Mural Project2020


Tatiana Suarez2020

Elle LeBlanc2020

Mason Schwacke2020

Alex Yanes2020

Kenny Coil and Marc Berenguer2020

Nneka Jones and Bianca Burrows2020


Cecilia Lueza2019

George Rose2019

Morning Breath2019

Vitale Brothers2019

Cory Robinson-CLEAN Campaign2019


Taylor White2019


Princess Smith2019

Brian McAlister, Gibbs High Mural Club and Boys & Girls Club Members2019

JR-Inside Out2019

Paola Delfin2019

Jimmy Breen and Anthony Freese2019

Drew Merritt2019

Low Bros2019

Jay Hoff2019

Taj Tenfold2019

Leo Gomez2019


Blaine Fontana and Plastic Birdie2019

David Charlton2019

Todd Frain and Creative Clay2019

Haider Ali2018

Ya La Ford2018

Gibbs Rounsavall2018

Angela Faustina2018

Bekky Beukes2018

LOOK The Weird2018


Melanie Posner2018


J and S Signs2018

Sarah Page2018

Nomad Clan2018


Cecilia Lueza2018

Matt Kress2018

Michael Vahl2018

Noirs One2018


Justin Wagher2018


Matthew Hoffman2018


Joram Roukes2017

Jose Mertz2017

Stephen Palladino2017

Yok and Shero2017

Herbert Scott Davis2017


Lauren YS2017

Mikael B2017

ZuluPainter and Thirst2017

Axel Void and L.E.O.2017

Suarez Art2017


Daniel "R5" Barojas2017

Sam Yong2017

Ali Vasquez and Todd Frain2016

Angela Delaplane2016


Arlin Graff2016

Pep Rally Inc.-The CLEAN Campaign2016

Daniel Mrgan2016

Pixel Pancho2016

Michael Reeder2016

Alex Pardee2016

Cecilia Lueza2016





Dasic Fernandez2016


Mark Gmehling2016

Ya La Ford2016

Ink Werkz Crew2016

Andrew Spear2015

Chad Mize, James Oleson and Pinellas County Center for the Arts2015

Erik Jones2015



Michael Vasquez2015

Shark Toof2015

Morning Breath2015

Ricky Watts2015


Carrie Jadus2015


Greg Mike2015

Tes One and Palehorse2015


Ya La Ford2015

Carrie Jadus2015

Vitale Brothers2015

Support SHINE®

If you’re interested in supporting St. Pete’s most vibrant event, sponsorship at all levels is still available. Please contact Jenee Priebe at or visit our SHINE Sponsorship page