SHINE
Artist: Hoxxoh, Photo: by Edel Mohr

Jay Hoff

About Jay Hoff

Based out of: St. Petersburg
Shining bright in the Grand Central District, St. Petersburg artist Jay Hoff will work with LGBTQ+ youth to produce a community mural. As we celebrate COME OUT ST PETE in October, Jay and his team will create a large-scale mural that celebrates diversity in our community. Jay’s fine art is created using LEGO® toy building bricks, and the community mural will be inspired by this fun medium.

About the Mural

Tucked in a quiet parking lot at 2437 Central Avenue, is a bright celebration of color, identity. . . and Legos.

St. Petersburg’s Jay Hoff uses Lego bricks as his artistic medium, to create imaginative artwork and surprisingly realistic portraits. On his first mural, he translated the idea of Lego bricks into real bricks on a wall, 12 feet high and 50 feet wide.

Pride and Love is designed as a positive image of LGBTQ+ identity, with a giant, bright red heart at center stage – framed by hands stretching as high as the wall, hands in every color of the Pride and Trans flag.

The images are jagged, as if they’re built from squared-off Lego bricks – Legos the size and shape of the real bricks that the wall is made of. Jay even used a stencil to paint the official Lego logo on each brick, so it looks as if the wall is really made of Legos.

The mural faces West, onto a narrow parking lot between storefronts on the North side of Central Avenue. The background is white. A wide red heart outlined in white floats in the center of the wall. Jay wanted it to be the perfect setting for people to pose proudly, for photos.

The heart is set over a row of tall, bright-colored hands stretching as high as the wall, with fingers reaching past it.

A giant gold hand on the left and a richly green hand on the right cradle the heart, and are partly covered up by it. The gold hand is reaching down, and accented with scattered squares of pale pink. The green hand is reaching up, the edges are accented in pale blue.

Beside the gold hand on the left is an orange hand outlined in gold, that’s reaching up. And up against the left edge of the mural is half of a red hand reaching down, accented in squares of pink and orange. A grey breaker box and an electrical box and conduit stretching toward an overhead light, are held between the red hand’s thumb and forefinger.

On the right side of the mural, beside the green hand that holds the heart, a rich blue hand is reaching down and accented with squares of light blue. A horizontal window of glass bricks cuts across the palm.

And on the right edge of the mural, half of a rich purple hand accented with squares of pink stretches up, sheltered by the branches of a small oak tree.

The purple hand – and the mural – stops at a narrow concrete strip at the front of the building. At the bottom of the grey concrete is stenciled lettering in black capital letters, that reads –

Pride and Love
by Jay Hoff
and Chad Mize
and the initials of 27 gay, transgender and non-binary teens
from Metro Inclusive Health, who helped paint this mural.

Muralist Chad Mize, whose murals and design work are seen throughout St. Pete’s downtown, assisted Jay Hoff with his first mural. The team got this mural done before SHINE’s official start, so the artwork could be part of the Come Out St. Pete celebration – a perfect and positive photo opportunity.

Even in the morning shade, before the sunlight hits it, this mural is a happy surprise for anyone who takes a break from busy Central Avenue. It’s playful, bright and glows with color – and the hands and the red heart open to welcome anyone who visits.

Title: Pride & Love

Address: 2437 Central Ave.

Installation Date: 2019

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Emmanuel Jarus2024

Fintan Magee2024

Frankie Gonzalez2024

George F Baker III2024

Kris Markovich & Johnny Vitale2024

NeSpoon2024

Quinn Cale2024

Stevie Shao2024

Up & Over2024

Ya La'Ford2024

Zulu Painter2024

Naomi Haverland2024

Dwayne Shepherd & Brian McAllister2024

Artist Jones2023

Rhys Meatyard2023

Greater Public Studio2023

Andrea Wan2023

The Happy Mural Project2023

Kelly Quinn2023

Bunnie Reiss2023

HOXXOH2023

Chris Dyer2023

Max Sansing2023

Dave Bonzai2023

Fabstraq2023

Michael Vasquez2023

Chenlin Cai / 蔡陈林2023

Loretta Lizzio2023

Sarah Sheppard2023

Bryan Beyung & James Lee Chiahan2023

Hannah Eddy2023

James Bullough2022

MadC2022

Ben Johnston2022

Imagine2022

Marina Capdevila2022

123Klan2022

Reginald O'Neal 2022

Van Der Luc2022

Jeff Williams2022

Dream Weaver2022

Sydney Prusso2022

Ashley Cantero2022

Egypt Hagan2022

Tasko2022

Baghead2022

Nneka Jones2022

Amy Ilic-Volpe2022

Jason Harvin2022

Vitale Bros2022

Chad Mize2022

The Happy Mural Project2022

Greg Mike2021

Mwanel Pierre-Louis2021

Jenipher Chandley2021

Case Maclaim2021

Jared Wright2021

Bakpak Durden2021

Nicole Salgar2021

Ricky Watts2021

Gleo2021

Woes Martin2021

Jason Harvin2021

Miss Crit2021

Michael Fatutoa2021

Emily Ding2021

Reid Jenkins2021

Aurailieus Artist2021

Jujmo2021

Leo Gomez2021

Ya La'Ford2021

iBOMS2021

Chad Mize 2021

Brain Storm2020

Brian Butler2020

Lili Yuan2020

Happy Mural Project2020

BASK2020

Tatiana Suarez2020

Elle LeBlanc2020

Mason Schwacke2020

Alex Yanes2020

Kenny Coil and Marc Berenguer2020

Nneka Jones and Bianca Burrows2020

IBOMS2020

Cecilia Lueza2019

George Rose2019

Morning Breath2019

Vitale Brothers2019

Cory Robinson-CLEAN Campaign2019

SHOK-12019

Taylor White2019

Reda3sb2019

Princess Smith2019

Brian McAllister, Gibbs High Mural Club and Boys & Girls Club Members2019

JR-Inside Out2019

Paola Delfin2019

Jimmy Breen and Anthony Freese2019

Drew Merritt2019

Low Bros2019

Jay Hoff2019

Taj Tenfold2019

Leo Gomez2019

Palehorse2019

Blaine Fontana and Plastic Birdie2019

David Charlton2019

Todd Frain and Creative Clay2019

Haider Ali2018

Ya La Ford2018

Gibbs Rounsavall2018

Angela Faustina2018

Bekky Beukes2018

LOOK The Weird2018

Belin2018

Melanie Posner2018

Illsol2018

J and S Signs2018

Sarah Page2018

Nomad Clan2018

Tasko2018

Cecilia Lueza2018

Matt Kress2018

Michael Vahl2018

Noirs One2018

DAAS2018

Justin Wagher2018

ZuluPainter2018

Matthew Hoffman2018

Hueman2017

Joram Roukes2017

Jose Mertz2017

Stephen Palladino2017

Yok and Shero2017

Herbert Scott Davis2017

Jujmo2017

Lauren YS2017

Mikael B2017

ZuluPainter and Thirst2017

Axel Void and L.E.O.2017

Suarez Art2017

Cryptik2017

Daniel "R5" Barojas2017

Sam Yong2017

Ali Vasquez and Todd Frain2016

Angela Delaplane2016

Apexer2016

Arlin Graff2016

Pep Rally Inc.-The CLEAN Campaign2016

Daniel Mrgan2016

Pixel Pancho2016

Michael Reeder2016

Alex Pardee2016

Cecilia Lueza2016

Jade2016

Pantonio2016

Nosego2016

ZuluPainter2016

Dasic Fernandez2016

Caratoes2016

Mark Gmehling2016

Ya La Ford2016

Ink Werkz Crew2016

Andrew Spear2015

Chad Mize, James Oleson and Pinellas County Center for the Arts2015

Erik Jones2015

Hitnes2015

Hoxxoh2015

Michael Vasquez2015

Shark Toof2015

Morning Breath2015

Ricky Watts2015

Evoca2015

Carrie Jadus2015

BASK2015

Greg Mike2015

Tes One and Palehorse2015

123Klan2015

Ya La Ford2015

Carrie Jadus2015

Vitale Brothers2015

Support SHINE®

If you’re interested in supporting St. Pete’s most vibrant event, sponsorship at all levels is still available. Please contact Jenee Priebe at [email protected] or visit our SHINE Sponsorship page