Artist: Chad Mize - 2014

Serving Arts Entrepreneurs and Creative Businesses

St. Petersburg Arts Alliance offers professional development workshops and learning sessions for artists, musicians, actors, writers, and non-profit arts administrators.  Our educational programs promote stability and sustainability, focusing on web marketing strategies, diversifying income sources, leadership, clear planning, and strong management.

Arts Business Academy

Registration for the Arts Business Academy 2023 opening January 2023

SPAA is collaborating with St. Petersburg College (SPC) Workforce, Community, & Corporate Partnerships to offer a five-week certificate course that will provide creatives with the skillsets and confidence to build a thriving career.

Local arts professionals and business leaders will provide training on topics such as:

• Defining Your Goal – Developing Your Arts Business Brand
• Before You Market, Protect Your Creative Expression
• Pricing & Budgeting for Your Artwork and Business
• Social Media, Email Marketing and Media Releases
• Approaching, Marketing, Developing and Maintaining Customer Relationships
• Award Opportunities and Grants for Artists

Regular updates on webinar schedules and our next Arts Business Academy are posted on the St. Petersburg Arts Alliance Facebook page and in our ArtBeat email newsletter (subscribe here).

Single Workshops

Single one-hour workshops are offered monthly on a variety of topics from how to be a public artist to marketing on YouTube to grantwriting. New workshops coming soon. Access online webinars on our YouTube Channel.


For more information, suggestions and questions, contact Tracy Kennard: 

Resource Center Workshops

How to Become a Public Art Artist
Pinellas Cares Micro Grant Workshop
YouTube 101 for Your Arts Business
Grant Writing 101 in collaboration with SPAA, City of St. Pete, Barbara Mazer Gross & Grow Smarter

Arts Business Resource Center Newsroom

September 15, 2021
October 12, 2021 from 1:00 - 2:30pm Location: Zoom Registration: Free The St. Petersburg Arts...
February 03, 2021
Artists, writers, musicians, graphic artists, filmmakers – anyone working as an independent arts...
January 18, 2021
Registration for our 2021 Arts Business Academy for Creative Artists is now open! February 3 -...
December 28, 2020
The St. Petersburg Arts Alliance is presenting our annual Arts Business Academy for emerging...
November 23, 2020
The St. Pete Arts Alliance presents a Zoom panel discussion with successful professional public...
October 29, 2020
Self-employment is empowering – if you do it right. Artists, musicians, writers, and freelancers,...
October 15, 2020
“From the moment your intellectual properties are seen on the internet as content and are viewed,...
September 14, 2020
Funding is now available for arts relief micro-grants for individuals and arts businesses in...
August 26, 2020
A free lunchtime zoom workshop to help you grow your arts business. YouTube has enormous...
April 28, 2020
St. Petersburg’s Arts Grant Program application period is now open. Since in-person information...
June 12, 2019
The St. Petersburg Arts Alliance is in the midst of our annual six-week Arts Business Academy....