Artist: Hoxxoh, Photo: by Edel Mohr

Pep Rally Inc.-The CLEAN Campaign

About Pep Rally Inc.-The CLEAN Campaign

Based out of: Tampa
Founded by contemporary artists and illustrators, Jay Giroux and Josh Pearson, Pep Rally Inc. has put their creative touch on physical locations across Tampa Bay including Fodder & Shine and The Hyde Out. Most recently, they designed and executed a live screen-printing event at the 2015 MLB All-Star Bash in Cincinnati.

Artist Statement

The artists of Pep Rally Inc. have joined forces with the Laundry Project to create CLEAN, a series of colorful laundromat murals aimed at delivering a positive message through the power of street art.
CLEAN murals are painted on laundromats in low-income and high-crime communities where the Laundry Project assists low-income families with meeting the basic need of washing their clothes and linens, by turning laundromats into community centers.
Presented by Florida non-profit Current Initiatives, the Laundry Project covers laundry fees while volunteers assist with laundry services, entertain children, and create a caring space at each participating laundromat. Laundry Projects are now hosted across the United States through a partnership with Laundry Love in California.
Vibrant, dignified, and empowering, the CLEAN murals brighten urban areas and draw attention to an important community movement. Learn more at

About the Mural

In Fall 2019 this mural was replaced by one by Cory Robinson

This mural is on the southeast corner of Dr. Martin Luther King Jr Street South and 18th Avenue South, on the north side of Pete’s Wash House, facing 18th Avenue.

The mural is part of the Laundry Project, an initiative to turn laundromats into community centers of hope. It’s one of several SHINE murals that are a terrific example of community engagement – not only did the Laundry Project pay to paint the mural, they also paid for residents to come do their laundry while the mural was being painted.

The mural covers one third of a horizontal deep black wall, on the right-hand side closest to Martin Luther King Street. The mural is 11 feet wide and 13 feet high. One word, Clean, stands out in bright red, gold and aqua green, in slanted capital letters. The patterns of lines and dots inside each letter make it seem as if the word is cut from red, yellow and green Kente cloth, a traditional African textile.

Just below the word, Clean, are the words Laundry Project in small red capital letters, with the simple red shape of a washing machine between the words Laundry and Project.

Above and below this word are bright red, gold and green patterns. Above, and angled under the slanting roof, are wide, vertical red stripes. Four red stripes on the right, cut off by the slope of the roof, are decorated with simple gold patterns.

Near the center of this top section, but not exactly in the center, two aqua green stripes alternate with gold stripes. The two gold stripes are decorated with red patterns.

Below the word ‘Clean’ are angled Kente cloth patterns in red, yellow, green. At the base, two wavy yellow lines undulate over teardrops of green, against a red background.

To the left of the mural is an unpainted wooden fence that shelters the utilities for the laundromat.

The mural is a burst of color at a busy intersection. It was painted by Pep Rally, Inc., a Tampa studio who focus their design work on celebrating culture and telling stories.

Address: 1810 Dr ML King Jr St S

Notes: This mural was covered with a new CLEAN mural in 2019.

Installation Date: 2016

Artist Jones2023

Rhys Meatyard2023

Greater Public Studio2023

Andrea Wan2023

The Happy Mural Project2023

Kelly Quinn2023

Bunnie Reiss2023


Chris Dyer2023

Max Sansing2023

Dave Bonzai2023


Michael Vasquez2023

Chenlin Cai / 蔡陈林2023

Loretta Lizzio2023

Sarah Sheppard2023

Bryan Beyung & James Lee Chiahan2023

Hannah Eddy2023

James Bullough2022


Ben Johnston2022


Marina Capdevila2022


Reginald O'Neal 2022

Van Der Luc2022

Jeff Williams2022

Dream Weaver2022

Sydney Prusso2022

Ashley Cantero2022

Egypt Hagan2022



Nneka Jones2022

Amy Ilic-Volpe2022

Jason Harvin2022

Vitale Bros2022

Chad Mize2022

The Happy Mural Project2022

Greg Mike2021

Mwanel Pierre-Louis2021

Jenipher Chandley2021

Case Maclaim2021

Jared Wright2021

Bakpak Durden2021

Nicole Salgar2021

Ricky Watts2021


Woes Martin2021

Jason Harvin2021

Miss Crit2021

Michael Fatutoa2021

Emily Ding2021

Reid Jenkins2021

Aurailieus Artist2021


Leo Gomez2021

Ya La'Ford2021


Chad Mize 2021

Brain Storm2020

Brian Butler2020

Lili Yuan2020

Happy Mural Project2020


Tatiana Suarez2020

Elle LeBlanc2020

Mason Schwacke2020

Alex Yanes2020

Kenny Coil and Marc Berenguer2020

Nneka Jones and Bianca Burrows2020


Cecilia Lueza2019

George Rose2019

Morning Breath2019

Vitale Brothers2019

Cory Robinson-CLEAN Campaign2019


Taylor White2019


Princess Smith2019

Brian McAlister, Gibbs High Mural Club and Boys & Girls Club Members2019

JR-Inside Out2019

Paola Delfin2019

Jimmy Breen and Anthony Freese2019

Drew Merritt2019

Low Bros2019

Jay Hoff2019

Taj Tenfold2019

Leo Gomez2019


Blaine Fontana and Plastic Birdie2019

David Charlton2019

Todd Frain and Creative Clay2019

Haider Ali2018

Ya La Ford2018

Gibbs Rounsavall2018

Angela Faustina2018

Bekky Beukes2018

LOOK The Weird2018


Melanie Posner2018


J and S Signs2018

Sarah Page2018

Nomad Clan2018


Cecilia Lueza2018

Matt Kress2018

Michael Vahl2018

Noirs One2018


Justin Wagher2018


Matthew Hoffman2018


Joram Roukes2017

Jose Mertz2017

Stephen Palladino2017

Yok and Shero2017

Herbert Scott Davis2017


Lauren YS2017

Mikael B2017

ZuluPainter and Thirst2017

Axel Void and L.E.O.2017

Suarez Art2017


Daniel "R5" Barojas2017

Sam Yong2017

Ali Vasquez and Todd Frain2016

Angela Delaplane2016


Arlin Graff2016

Pep Rally Inc.-The CLEAN Campaign2016

Daniel Mrgan2016

Pixel Pancho2016

Michael Reeder2016

Alex Pardee2016

Cecilia Lueza2016





Dasic Fernandez2016


Mark Gmehling2016

Ya La Ford2016

Ink Werkz Crew2016

Andrew Spear2015

Chad Mize, James Oleson and Pinellas County Center for the Arts2015

Erik Jones2015



Michael Vasquez2015

Shark Toof2015

Morning Breath2015

Ricky Watts2015


Carrie Jadus2015


Greg Mike2015

Tes One and Palehorse2015


Ya La Ford2015

Carrie Jadus2015

Vitale Brothers2015

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