Artist: Hoxxoh, Photo: by Edel Mohr

Matthew Hoffman

About Matthew Hoffman

Based out of: Chicago, IL
A SHINE Bright Spot presented in partnership with the Public Art Project. The Public Art Project is a 501(c)3 not-for-profit organization that facilitates public art through a variety of methods by working directly with artists, business owners, organizations and local governments.

Matthew Hoffman is a Chicago based artist & designer whose public works have been exhibited internationally. Matthew has created large scale public installations for the City of Chicago, Rose Fitzgerald Kennedy Greenway Conservancy, Albright Knox Gallery, as well as companies like Apple, Facebook, Zappos, & Cards Against Humanity and You Are Beautiful Project.

About the Mural

The bold black lower-case words, “you are beautiful,” stand out against a black wall of blue, gold and red hand-written words echoing that thought, at 2732 6th Avenue South.

The mural faces west on 28th Street South, between 6th and 7th Avenues. Part of Matthew Hoffman’s growing web of community-participation murals, he brought stencils of the simple, bold, sans serif letters, “you are beautiful,” to start what turned into an all-ages project for this neighborhood and mural fans around the city.

15 feet high and 43 feet long, the mural glows with bright blue and bright gold handprints and words, scattered with red hearts and stars. Hoffman’s You Are Beautiful Project is creating murals like this one around the globe and in every state. This vivid gathering of handwriting and handprints, is the one for Florida.

The “you are beautiful” sign in front of the wall is Matthew Hoffman’s trademark, a rectangle with rounded edges 4 feet high and 16 feet long. The lowercase words, “you are beautiful,” in bold black type, are outlined by a bold black line a few inches inside the sign’s edge. This striking printed sign is what passing drivers read, catching everyone’s attention on a busy industrial street.

Behind the sign, the dark wall is covered with clusters of handprints and words. The stenciled words, “you are beautiful,” that Hoffman added as a starting point, are almost lost in painted words like, “One World One Love,” “Love Has No Borders,” “Be Audacious,” “Be The Change,” “You Are Enough,” “Live the Life You Love,” “Life is Tough But So Are You,” “Grow Art,” “Amor” and Chinese characters.

All around the words are bright blue and gold and red handprints, in every size. Red hearts, a blue sunrise, blue circles and a blue rainbow, a smiley face.

The words and hands and shapes were painted on by volunteers and people living in this neighborhood, as Hoffman shared both paint and brushes. The words and fingerprints are very personal, and many of the hands that left their mark are those of children.

Close-up, they form a written chorus of positivity and affirmations, worth exploring slowly, inch by inch. It’s a moving snapshot of this community.

As you step further away, the shapes and letters become abstract, like clusters of flowers growing thickly on the wall.

Matthew Hoffman is based in Chicago, an artist and designer known for large-scale public art projects.

As he explains, “When the phrase, ‘You Are Beautiful’ is integrated into a city or community, it creates an immediate positive dialogue. . . The mission is to leave the world a little better than when we found it.”

This mural is one of the SHINE Festival’s official Bright Spots, in partnership with the St Petersburg nonprofit, Public Art Project.

Title: You are beautiful

Address: 2732 6th Ave. S.

Building: Oktane Media

Installation Date: 2018

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Reginald O'Neal 2022

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Ashley Cantero2022

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Nneka Jones2022

Amy Ilic-Volpe2022

Jason Harvin2022

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Chad Mize2022

The Happy Mural Project2022

Greg Mike2021

Mwanel Pierre-Louis2021

Jenipher Chandley2021

Case Maclaim2021

Jared Wright2021

Bakpak Durden2021

Nicole Salgar2021

Ricky Watts2021


Woes Martin2021

Jason Harvin2021

Miss Crit2021

Michael Fatutoa2021

Emily Ding2021

Reid Jenkins2021

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Leo Gomez2021

Ya La'Ford2021


Chad Mize 2021

Brain Storm2020

Brian Butler2020

Lili Yuan2020

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Tatiana Suarez2020

Elle LeBlanc2020

Mason Schwacke2020

Alex Yanes2020

Kenny Coil and Marc Berenguer2020

Nneka Jones and Bianca Burrows2020


Cecilia Lueza2019

George Rose2019

Morning Breath2019

Vitale Brothers2019

Cory Robinson-CLEAN Campaign2019


Taylor White2019


Princess Smith2019

Brian McAlister, Gibbs High Mural Club and Boys & Girls Club Members2019

JR-Inside Out2019

Paola Delfin2019

Jimmy Breen and Anthony Freese2019

Drew Merritt2019

Low Bros2019

Jay Hoff2019

Taj Tenfold2019

Leo Gomez2019


Blaine Fontana and Plastic Birdie2019

David Charlton2019

Todd Frain and Creative Clay2019

Haider Ali2018

Ya La Ford2018

Gibbs Rounsavall2018

Angela Faustina2018

Bekky Beukes2018

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Melanie Posner2018


J and S Signs2018

Sarah Page2018

Nomad Clan2018


Cecilia Lueza2018

Matt Kress2018

Michael Vahl2018

Noirs One2018


Justin Wagher2018


Matthew Hoffman2018


Joram Roukes2017

Jose Mertz2017

Stephen Palladino2017

Yok and Shero2017

Herbert Scott Davis2017


Lauren YS2017

Mikael B2017

ZuluPainter and Thirst2017

Axel Void and L.E.O.2017

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Daniel "R5" Barojas2017

Sam Yong2017

Ali Vasquez and Todd Frain2016

Angela Delaplane2016


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Daniel Mrgan2016

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Mark Gmehling2016

Ya La Ford2016

Ink Werkz Crew2016

Andrew Spear2015

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Michael Vasquez2015

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Carrie Jadus2015


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