Registration for our 2021 Arts Business Academy for Creative Artists is now open!

February 3 - March 3, 2021

One session per week on Zoom!

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 February 3, 2021 - Setting up your Arts Business with Eve Epstein

  • Who are you and what do you want your creative business to be? (Your elevator speech)
  • Why you should make the time to become a real business - benefits.
  • What is a freelancer? What is a 1099?
  • What is needed to become an LLC, sole proprietorship or incorporate (S Corp), and what are the differences/benefits.
  • How to register with the state and get an EIN number.
  • How to create a bank account.
  • And more!

 February 10, 2021 - Artists Diversifying Their Income Stream - don’t put all your eggs (or art) in one basket – Panel Discussion with Jim Woodfield and friends.  John Collins to moderate.

  • Selling on Etsy, Facebook Marketplace, Instagram, Website
  • Marketing your art, how artists should approach a gallery
  • Commissions
  • Teaching

February 17, 2021 - Writing as an Artist – it matters- D. Yael Kelley

  • Artist statement and Elevator Speech
  • Description of your work and how to translate that into answering Call to Artists and Award Submissions.
  • Researching and applying for Call to Artists
  • What an artist’s resume should look like
  • Pricing your art

February 24, 2021 - Artist Financing 101 - Bank of America representative

  • Building a Financial Foundation - personal banking, money management and credit
  • Starting a Small Business - Launch a small business; understand the basic types of business structures and the main elements that go into creating a business plan
  • Growing a Small Business - finances, such as budgeting, saving, borrowing money and managing debt; discuss common reasons why small businesses fail and how to set yourself up for success

March 3, 2021 - Social Media, Email Marketing and Media Releases – Tracy Kennard and John Collins

  • Effectively use Facebook, Instagram, You Tube and other sites to promote your work.
  • Design effective email marketing campaigns.
  • Writing and distributing media releases, images, media pitches. -- It seems simple, but why so many fail.

The cost for the series is $199 per person includes five highly interactive Zoom sessions plus three online classes.  Limited full scholarships are available.  Email [email protected] for a scholarship application.  Sessions will be held on Wednesday afternoons beginning February 3 from 1-2:30 p.m. on Zoom.
 
The Arts Academy is a program of SPAA’s Arts Resource Center, made possible with support from the Bank of America Foundation, Duke Energy Foundation, the Robert and Toni Bader Foundation, the TD Charitable Foundation, Pinellas Community Foundation, and the St. Pete Greenhouse; all helping to create entrepreneurial opportunities and financial stability for our creative community.

Presented by St. Petersburg Arts Alliance and St. Petersburg College

Register Today!

 

Americans for the Arts is offering a free two-part webinar series to cover the new array of arts funding opportunities on Friday January 15 and 22 from 2-3:30 pm. Both Zoom sessions are full, but will be broadcast on the Arts Action Fund Facebook Page. Sessions will be available for on-demand viewing.

The two webinars will each feature unique content and will include expert speakers including attorney Sarah Mercer of Brownstein Hyatt Farber Schreck; Brigadier General Nolen Bivens (U.S. Army Ret.), Interim President and CEO of Americans for the Arts; Narric Rome, the VP of Government Affairs and Arts Education at Americans for the Arts; and senior representatives of the Small Business Administration. The following topics will be covered:

  • New SBA Guidelines opening a new round of Paycheck Protection Program Forgivable Loan Applications, Forgiveness, Tax Implications, and no longer need to deduct EIDL Advances! ($147.5 billion)
  • New SBA Guideline creating a second draw of PPP loans to current borrowers ($137 billion)
  • New EIDL Loan and Advances – already open to apply now ($20 billion)
  • New Shuttered Live Venue Operators and Talent Representatives available to nonprofit, for-profit and government-owned or operated performing arts venues and museums ($15 billion)
  • New Pandemic Unemployment Assistance for gig workers, W2 employees and now “mixed earners”
  • New IRS Stimulus Checks of $600 per taxpayer (phasing incrementally out after $75,000 adjusted gross income) and $600 for each of the tax filer’s dependent children 17 years old and younger)
  • New expanded and extended charitable tax deductions for non-itemizers up to $300 per tax filer, instead of $300 per tax return. (ie- married, joint filers can deduct up to $600 now)
  • New retroactive and upcoming NEA and NEH grants that can be awarded for general operating support
  • New funding for creative arts therapies within the U.S. Department of Defense

You can follow up later to ask your questions during weekly Zoom Office Hours with Nina throughout 2021 on Fridays at 11:00 a.m. ET.

You may view these sessions live on the Arts Action Fund Facebook Page.

The archive recordings will be available on the Arts Action Fund Facebook Page immediately following the live sessions.

 

The St. Pete Arts Alliance presents a Zoom panel discussion with successful professional public art creators and those in the public arts sector – to discuss how an artist can develop the credentials needed to qualify to compete for a public art commission.

 

The St. Petersburg Arts Alliance is presenting our annual Arts Business Academy for emerging creative businesses. This certificate course will provide artists, musicians, writers, designers and other creatives with the skillsets and confidence to launch an arts business career.

Local arts professionals and business leaders provide training on topics including defining your goal as an artist, pricing your services, marketing, media and banking.

The Arts Alliance is again collaborating with St. Petersburg College’s WorkForce Institute. In addition to the sessions, participants will have access to SPC’s supplemental workforce training courses. These non-credit courses will help participants develop their professional skillsets, including effective communication, writing skills and essentials of marketing.

“The St. Petersburg Arts Alliance is committed to professional arts education to support the growing numbers of artist entrepreneurs who drive our creative economy,” SPAA Associate Director Tracy Kennard explains. “And thanks to our Arts Business Resource Center supporters, we are thrilled to offer scholarships so that the academy remains financially accessible to all.”

The cost for the series is $199 per person including five highly interactive Zoom sessions plus three online classes. Limited full scholarships are available. Email [email protected] for a scholarship application.

Sessions will be held on Wednesday afternoons beginning February 3 from 1-2:30 p.m. on Zoom.

The Arts Academy is a program of SPAA’s Arts Resource Center, made possible with support from the Bank of America Foundation, Duke Energy Foundation, the Robert and Toni Bader Foundation, the TD Charitable Foundation and the St. Pete Greenhouse – all helping to create entrepreneurial opportunities and financial stability for our creative community.

For more information and to register, please visit the St Pete College website.

 

By Rowan V.

Come and visit Jim Swallow and a variety of other artists at Soft Water Studios. The exhibition may be on its final week, but you can come on Second Saturday ArtWalk and explore Soft Water Studios along with 29 other artists’ works.

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