Artist: Chad Mize - 2014

Registration for our 2021 Arts Business Academy for Creative Artists is now open!

February 3 - March 3, 2021

One session per week on Zoom!


 February 3, 2021 - Setting up your Arts Business with Eve Epstein

  • Who are you and what do you want your creative business to be? (Your elevator speech)
  • Why you should make the time to become a real business - benefits.
  • What is a freelancer? What is a 1099?
  • What is needed to become an LLC, sole proprietorship or incorporate (S Corp), and what are the differences/benefits.
  • How to register with the state and get an EIN number.
  • How to create a bank account.
  • And more!

 February 10, 2021 - Artists Diversifying Their Income Stream - don’t put all your eggs (or art) in one basket – Panel Discussion with Jim Woodfield and friends.  John Collins to moderate.

  • Selling on Etsy, Facebook Marketplace, Instagram, Website
  • Marketing your art, how artists should approach a gallery
  • Commissions
  • Teaching

February 17, 2021 - Writing as an Artist – it matters- D. Yael Kelley

  • Artist statement and Elevator Speech
  • Description of your work and how to translate that into answering Call to Artists and Award Submissions.
  • Researching and applying for Call to Artists
  • What an artist’s resume should look like
  • Pricing your art

February 24, 2021 - Artist Financing 101 - Bank of America representative

  • Building a Financial Foundation - personal banking, money management and credit
  • Starting a Small Business - Launch a small business; understand the basic types of business structures and the main elements that go into creating a business plan
  • Growing a Small Business - finances, such as budgeting, saving, borrowing money and managing debt; discuss common reasons why small businesses fail and how to set yourself up for success

March 3, 2021 - Social Media, Email Marketing and Media Releases – Tracy Kennard and John Collins

  • Effectively use Facebook, Instagram, You Tube and other sites to promote your work.
  • Design effective email marketing campaigns.
  • Writing and distributing media releases, images, media pitches. -- It seems simple, but why so many fail.

The cost for the series is $199 per person includes five highly interactive Zoom sessions plus three online classes.  Limited full scholarships are available.  Email tracy@stpeteartsalliance.org for a scholarship application.  Sessions will be held on Wednesday afternoons beginning February 3 from 1-2:30 p.m. on Zoom.
The Arts Academy is a program of SPAA’s Arts Resource Center, made possible with support from the Bank of America Foundation, Duke Energy Foundation, the Robert and Toni Bader Foundation, the TD Charitable Foundation, Pinellas Community Foundation, and the St. Pete Greenhouse; all helping to create entrepreneurial opportunities and financial stability for our creative community.

Presented by St. Petersburg Arts Alliance and St. Petersburg College

Register Today!

Resource Center Workshops

How to Become a Public Art Artist
Pinellas Cares Micro Grant Workshop
YouTube 101 for Your Arts Business
Grant Writing 101 in collaboration with SPAA, City of St. Pete, Barbara Mazer Gross & Grow Smarter

Arts Business Resource Center Newsroom

September 15, 2021
October 12, 2021 from 1:00 - 2:30pm Location: Zoom Registration: Free The St. Petersburg Arts...
February 03, 2021
Artists, writers, musicians, graphic artists, filmmakers – anyone working as an independent arts...
January 18, 2021
Registration for our 2021 Arts Business Academy for Creative Artists is now open! February 3 -...
December 28, 2020
The St. Petersburg Arts Alliance is presenting our annual Arts Business Academy for emerging...
November 23, 2020
The St. Pete Arts Alliance presents a Zoom panel discussion with successful professional public...
October 29, 2020
Self-employment is empowering – if you do it right. Artists, musicians, writers, and freelancers,...
October 15, 2020
“From the moment your intellectual properties are seen on the internet as content and are viewed,...
September 14, 2020
Funding is now available for arts relief micro-grants for individuals and arts businesses in...
August 26, 2020
A free lunchtime zoom workshop to help you grow your arts business. YouTube has enormous...
April 28, 2020
St. Petersburg’s Arts Grant Program application period is now open. Since in-person information...
June 12, 2019
The St. Petersburg Arts Alliance is in the midst of our annual six-week Arts Business Academy....