2018 SHINE Mural Festival - Artist: Sarah Page


The St. Petersburg Arts Alliance is presenting our annual Arts Business Academy for emerging creative businesses. This certificate course will provide artists, musicians, writers, designers and other creatives with the skillsets and confidence to launch an arts business career.

Local arts professionals and business leaders provide training on topics including defining your goal as an artist, pricing your services, marketing, media and banking.

The Arts Alliance is again collaborating with St. Petersburg College’s WorkForce Institute. In addition to the sessions, participants will have access to SPC’s supplemental workforce training courses. These non-credit courses will help participants develop their professional skillsets, including effective communication, writing skills and essentials of marketing.

“The St. Petersburg Arts Alliance is committed to professional arts education to support the growing numbers of artist entrepreneurs who drive our creative economy,” SPAA Associate Director Tracy Kennard explains. “And thanks to our Arts Business Resource Center supporters, we are thrilled to offer scholarships so that the academy remains financially accessible to all.”

The cost for the series is $199 per person including five highly interactive Zoom sessions plus three online classes. Limited full scholarships are available. Email for a scholarship application.

Sessions will be held on Wednesday afternoons beginning February 3 from 1-2:30 p.m. on Zoom.

The Arts Academy is a program of SPAA’s Arts Resource Center, made possible with support from the Bank of America Foundation, Duke Energy Foundation, the Robert and Toni Bader Foundation, the TD Charitable Foundation and the St. Pete Greenhouse – all helping to create entrepreneurial opportunities and financial stability for our creative community.

For more information and to register, please visit the St Pete College website.

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