2018 SHINE Mural Festival - Artist: Sarah Page

Registration for our 2021 Arts Business Academy for Creative Artists is now open!

February 3 - March 3, 2021

One session per week on Zoom!


 February 3, 2021 - Setting up your Arts Business with Eve Epstein

  • Who are you and what do you want your creative business to be? (Your elevator speech)
  • Why you should make the time to become a real business - benefits.
  • What is a freelancer? What is a 1099?
  • What is needed to become an LLC, sole proprietorship or incorporate (S Corp), and what are the differences/benefits.
  • How to register with the state and get an EIN number.
  • How to create a bank account.
  • And more!

 February 10, 2021 - Artists Diversifying Their Income Stream - don’t put all your eggs (or art) in one basket – Panel Discussion with Jim Woodfield and friends.  John Collins to moderate.

  • Selling on Etsy, Facebook Marketplace, Instagram, Website
  • Marketing your art, how artists should approach a gallery
  • Commissions
  • Teaching

February 17, 2021 - Writing as an Artist – it matters- D. Yael Kelley

  • Artist statement and Elevator Speech
  • Description of your work and how to translate that into answering Call to Artists and Award Submissions.
  • Researching and applying for Call to Artists
  • What an artist’s resume should look like
  • Pricing your art

February 24, 2021 - Artist Financing 101 - Bank of America representative

  • Building a Financial Foundation - personal banking, money management and credit
  • Starting a Small Business - Launch a small business; understand the basic types of business structures and the main elements that go into creating a business plan
  • Growing a Small Business - finances, such as budgeting, saving, borrowing money and managing debt; discuss common reasons why small businesses fail and how to set yourself up for success

March 3, 2021 - Social Media, Email Marketing and Media Releases – Tracy Kennard and John Collins

  • Effectively use Facebook, Instagram, You Tube and other sites to promote your work.
  • Design effective email marketing campaigns.
  • Writing and distributing media releases, images, media pitches. -- It seems simple, but why so many fail.

The cost for the series is $199 per person includes five highly interactive Zoom sessions plus three online classes.  Limited full scholarships are available.  Email for a scholarship application.  Sessions will be held on Wednesday afternoons beginning February 3 from 1-2:30 p.m. on Zoom.
The Arts Academy is a program of SPAA’s Arts Resource Center, made possible with support from the Bank of America Foundation, Duke Energy Foundation, the Robert and Toni Bader Foundation, the TD Charitable Foundation, Pinellas Community Foundation, and the St. Pete Greenhouse; all helping to create entrepreneurial opportunities and financial stability for our creative community.

Presented by St. Petersburg Arts Alliance and St. Petersburg College

Register Today!
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