Business Training for Artists and Arts Organizations

Application deadline: August 31

CO.STARTERS is a nine-week program that equips artists and arts entrepreneurs with the insights, relationships and tools needed to turn ideas and passion into actions and a sustainable and thriving business as an artist/creator. It’s sponsored by Creative Pinellas and the Tampa Bay Innovation Center.

If you’re an aspiring or a seasoned arts entrepreneur who’s creative and community-minded, and you’re serious about turning your arts passion into a sustainable business, this training is for you.

CO.STARTERS is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by a facilitator who is an experienced entrepreneur, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

You will develop and fine-tune your business idea, receiving constructive feedback from peers, advisors, and potential customers. By updating your approach based on real-time feedback you will be able to pivot or move forward.

The cost is normally $275 but Pinellas County artists, art organizations and arts-related organizations are able to participate at no cost.

The nine-week course is taught by  Chris Paradies, President of Paradies Law, P.A.  on Tuesdays from 6-9 pm, from September 10 through November 5.

Week 1 : Knowing Yourself
Assumptions, Working Styles, Team Building, Obstacles

Week 2 : Knowing Your Customer
Problem, Solution, Benefit, Competition, Advantage, Customer

Week 3 : Getting the Relationship Right
Marketing & Message, Getting, Keeping & Growing Customers

Week 4 : Building the Model to Scale
Starting Small, Distribution, Revenue, Typical Sale, Price

Week 5 : Strengthening Your Structure
Business Structures, Licenses, IP, Hiring

Week 6 : Discovering the Bottom Line
Startup & Ongoing Needs, Fixed/Variable Costs, Break-Even Point

Week 7 :  Accounting for Growth
Break-Even Point, Sales Projections, Cash Flow, Accounting

Week 8 :  Planning for the Future
Raising Capital, Growth Plans, Goal Setting & Pitch Prep

Week 9: CELEBRATION NIGHT – Sharing your story!

Details and an online registration form can be found at